You will notice that towards the end of this presentation the author distinguishes between Marxist and Neo-Marxist accounts of the mass media and also introduces the Post-Modernist Perspective on the Mass Media. NewsCorp, for example, owns newspapers, magazines, book publishers, terrestrial and satellite television channels and film studios in several countries. In other words, since bourgeois ideas are well-developed and well-promoted, all classes in society are encouraged to accept these ideas at face value. Media is made up various dissimilar forms. Words: 2848 - Pages: 12. For example, in Chile during the Presidency of Salvador Allende 1970-73 , the vast majority of the print and broadcast media were violently opposed to the Democratic Socialist Presidentyet President Allende won the election, the left increased its vote in subsequent municipal and congressional elections based on overwhelming support from the workers, poor peasants, Indians and unemployed shanty town residents.
Words: 1025 - Pages: 5. It is admitted that the Press, overall, is pro- Conservative but the Tory Press is sometimes very critical of Tory governments and there are also well established Labour and Liberal papers. Mass media communication is usually rapid, because the media will report an important event as quickly as possible after it happens. It is also suggested that the Mass Media help to sustain capitalism through its provision of entertainment which dissuades people from careful consideration of political questions. Pluralists also argue that concentration of ownership is a product of economic rationality rather than political or sinister motives. They were then observed when these forms of media were limited. As I said earlier the two approaches — Marxism and Pluralism — are not completely separated in their approach.
Some even go so far as to argue for a hyperpluralist theory, which states that too many groups are getting too much of what they want, and so government policies become contradictory and lack direction. The conservative pluralists, contend that even if the ownership of the mass media is concentrated and its message biased in favor of the status quo, the mass media are simply one resource, countered by other resources such as large numbers of low income voters. Although some groups may win small battles, the larger battles are won by the corporate elites. They are also powerful because they set the agenda of what is covered in debate. In relation to the supply chains of the media production process, various types of media concentration can be identified that may occur in media markets, namely: a supplier concentration, b editorial or programming concentration, c concentration of media content and d audience concentration. The value chain is shown as having three main components: source supplier , content and consumer audience.
The major developments in the evolution of mass media during the 20th century? Furthermore, pluralists argue that media audiences are the real power holders because they can exercise the right to buy or not to buy. Neo-Marxism sounds very interesting, Yet I could not say I fully agree with a theory without having examined it thoroughly or logically processed the application of it. The case study observations supported this theory. By the time a piece lands at the desk of an editor, it is usually already too late to try to micromanage the content. The media themselves are relatively independent in respect of the state, political parties, pressure groups. Recent trends in media ownership and control suggest that the number of companies controlling global mass media has significantly shrunk in recent years.
There are two dominant views, the pluralist and Marxist theories of mass media, which shall be evaluated in depth during the course of this essay. The idea of corporate media itself may not be a bad thing, for it can foster healthy competition and provide a check against governments. This makes it an ideological tool of the powerful bourgeoisie and reflects their interests predominantly. They point to the greater affluence of people where they have the money to buy a range of media products. When a media outlet is forced to cover national and international.
The global commercial-media system is radical in that it will respect no tradition or custom, on balance, if it stands in the way of profits. As a result of these abundant media sources, many viewers are affected by what they are subjected to daily when exhibiting media. Internet media can also attain mass media status, and many mass media outlets maintain a web presence to take advantage of the ready availability of Internet in many regions of the world. What do we mean by this — the idea that the media are crucial for informing the public i. By taking into consideration various additional factors such as the strength of an individual's preferences, relative indifference between certain options, their intelligence, and time available to reach a decision, it is possible to generate useful behavior models for a variety of situations.
In reality, the State defends the interests of the capitalist class, the Bourgeoisie at the expense of the working class the Proletariat 4. Furthermore, particularly in news media, but also in media in general, deadlines mitigate the contemplative control of management, and to a degree, the editors. Pluralists feel that the mass media are free of government control, the audience actively choose the version of reality that they absorb. It can also be questioned that the owners of the media can begin to control their content whenever they choose. In contrast, where there is or was class organization, as in Venezuela or Bolivia, Chile in the 1970s, and Central America in the 1980s, the mass media have a far weaker impact on mass public opinion.
More than Meets the Eye: An Introduction to Media Studies Third Edition London: Edward Arnold Ltd. There are a wide variety of conflicting views of the role of the mass media in society. The media is primarily used to disseminate information. For the liberals the top-down control by the mass media explains the paradox of a highly unequal, military-driven empire in the context of a free and democratic political system. The radio listening time for those over 12 is more than three hours each day.