Ghana Television for example shows a lot of educative programmes to serve the society. Social responsibility theory: a contemporary review. This addiction is the result of a faulty system of belifs that disregards the environment, its inhabitants, and the consequences of our actions. They are four 4 theories which were propounded by three 3 people namely Wilbur Schramm, Fred Seaton Siebert and Theodore Peterson in 1956 in the book Four 4 Theories of the Press. Business and Society: Ethics, Sustainability, and Stakeholder Management. A postgraduate seminar paper presented to the department of mass communication, faculty social 28 aug 2015 a project report studying upcoming and existing issues against theory responsibility on media persons is an ethical framework suggests that entity, be it organization or individual, has obligation act for benefit society at nerone, j 1995, 'social theory', in last rights revisiting four theories press, university illinois urbana, pp77 124 12 apr 2012 media8 media11. This article analyzes why journalism ethics has remained a subfield of journalism law in Japan rather than having become a distinct field of study in its own right.
If the action or decision causes harm to society or the environment then it would be considered to be socially irresponsible. Social Responsibility: This concept, a product of mid-twentieth century America, is said by its proponents to have its roots in libertarian theory. Generally the media are privately owned, although the leader or his elite group may own units in the total communication system. International Journal of Management Reviews 12. Sustainable products which benefit the society are the goal of social marketing.
Social Responsibility and Ethics Social responsibility is an ethical theory, in which individuals are accountable for fulfilling their civic duty; the actions of an individual must benefit the whole of society. Chapter 3 literature review social responsibility shodhganga. He, therefore, owes an obligation to the leadership. The laziness which keeps him from using his gift of reason extends to all public discussion. The media like any other sector should not harm, but should promote environment and socio-cultural aspects in relation to the economy of the place. Four Theories of the Press: bookgoogle. Social responsibility is ethics that guide any action, be it in media or other organizations, that put an obligation towards environment, society, culture and economy.
At the same time society is affected by the policies and the actions of the company. Criticism is permitted in the media i. The theory started from Europe and took a shape with the that happened in United States in 1949. Though the Libertarian and Social Responsibility Theories have their differences and similarities, using the fusion of the two 2 as it is done in Ghana is allowed but can be very dangerous. The goal of The Pachamama Alliance is to restore a sense of active decision making to the people and companies of the modern world. The media gives information and awareness on health problems. This social acceptability, I learnt, forms part of the merits of Public Relations in the real sense.
It is not enough for the journalist to be absolutely free. Mass media, under this theory, are instruments of government and integral parts of the State. Even when showing an educative programme which help society, there will be a lot of advert running, there by distorting the message because he has to look for money to pay workers and bills. It has the freedom to do anything they want, just not work out of the ethical standards. Early followers of the theory believed that mass media should contribute to societal improvement.
The United Nations cannot compel member countries to act responsibly, but it can influence them. But again, a television station like G T V will not do that because they know they owe society a responsibility. Operational social marketing is used to change behavior, whereas strategic social marketing is used to form new policies and development strategies. Karl Marx was its father, drawing heavily on the ideas of his fellow German, George W. It is where the social marketing will be the most productive. There is no control or censorship. Education and entertainment is provided as a package.
It increases acceptability, response and practice of any social idea for target group. Your company can also contribute to the community at large. General Overviews This section is designed to provide wider insight into what researchers intend to cover when developing theory or conducting research on organizational responsibility. Other countries whose media are practicing the Authoritarian Theory include: North Korea, China, Iran, and Saudi Arabia. Pravda reported about the incident only two days later after constant urging from Sweden. After all, what good will the other older and newer theories like the authoritarian, libertarian, communist, democratic-participant, and development media theories do to any journalist? The little volume in paperback since 1963 has become standard reading in journalism departments and schools and has done much to legitimize the fourth theory-social responsibility.
There are two types of social marketing: Operational social marketing and strategic social marketing. The tools and techniques used to make it effective are many, including advertisements, using charts, documentaries, etc. Social Responsibility Theory: Social responsibility theory allows free press without any censorship but at the same time the content of the press should be discussed in public panel and media should accept any obligation from public interference or professional self regulations or both. Second, our analysis of survey data from the Euro-Barometer and World Values Surveys leads us to question the claim that the political left is libertarian and the right authoritarian. Organizational development is all about improving the environment of the organization, and these consultants can give a lot of insight into fulfilling your corporate social responsibilities and getting your employees engaged in them as well. That is, media serves to provide a forum in which people can exchange ideas, and through such dialogue, can arrive at the truth.
As we have already discussed, the normative theory talks about how the media ought to behave in a particular society and both the Libertarian and the Social Responsibility Theories states how the press should behave in society. In Social Responsibility Theory, the press is taken to be for the people and society. Similarly, a group also has various subgroups that must also be analyzed by breaking them down which is known as audience segmentation. In other words, one can look at press freedom as media-determinism of the content of mass communications or as public a kind of people's lobby or majority desire determinism of media content. They argue that many consumers have a distorted view of the world based on television viewing. In the larger, group capacity, a code of social responsibility and ethics is applied within said group as well as during interactions with another group or an individual.